In the modern era, Customer service strategy and planning are considered as the top-notch investment in organizations. Great companies believe that effective customer service strategies are the means of gaining a competitive edge. Building a sustainable competitive edge along with…

Growth is the sole purpose of every business owner. This is the reason why they are constantly trying to adapt to newer ways of marketing their products or services in order to gain an edge over their contemporaries. In doing…

With the incredible increase in the number of entrepreneurs, the competition among the organizations is also increased to manifolds. Businesses are using every possible means to gain popularity in the corporate world. From social media to online content marketing, the…

Story telling is not a new concept for the brands regardless of the industry. Brands of all sizes understand the need to entertain their clients and prospects through the ancient technique of storytelling. The audiences enjoy the idea of storytelling…

For any business to succeed in the market, it is important that its owners concentrate on building ties with their current and potential clients. This is something that comes under marketing, many strategies of which are prevalent these days. In…

Persistence in the marketing sector is a bit challenging now. Numerous agencies offer the same products with more or less similar features and prices. Therefore, it is much difficult for the new entrepreneurs to establish their businesses. It is, hence,…

Google Duplex – Another Breakthrough in AI World. Is It Good Or Bad For Us? Earlier in May 2018, Google CEO Sundar Pichai disclosed another jaw-dropping addition at Google’s annual I/O developer conference— the Google Duplex. Used with Google Assistance, the Duplex…

Artificial Intelligence, or more popularly known as AI, has taken over the world by storm, so much so that its applications can be seen in almost every field. However, this article deals with the performance and future of artificial intelligence…

Artificial intelligence has been a buzzing technology in the world for quite some time now. Initially only heard of in movies and sci-fi stories, AI is no longer a fiction. It is real and it is here to stay. Like…

With the increasing number of entrepreneurs, online marketers, and new firms in the corporate world, the competition among the organizations is increased to manifolds. To be an active lead and to let down the other firms that are joining the…